Hey, Titans of Local Business 🚀,
Today we got an interesting call from a second-generation manager-at-large of a barbeque joint based in Fresno. After 5 years of pouring their blood sweat and tears, the manager is understandably irritated with the state of their brand's local visibility.
I have tried to share their questions in order. Would love your hot takes and tactics that have worked for you!
Despite my sincere efforts, I've noticed that we're not getting the foot traffic I was hoping for in our business district. The barbeque joint has a rich history and a loyal customer base, but attracting new customers and making a significant impact on our local scene has been a bit of a hurdle.
The Questions:
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Unique Selling Proposition 🦄: How can I effectively communicate our unique selling points to stand out among the other businesses in the district? I want people to recognize what sets us apart and why they should choose us over other dining options.
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Community Engagement 💍: What are some creative ways to engage with the local community and forge deeper connections? I want our barbeque joint to become more than just a place to eat; I want it to be a vibrant part of our community.
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Visibility Tactics 🥟: Are there any tried-and-true methods you've found effective for increasing brand visibility in a business district? I'm open to both online and offline strategies that can help us get noticed by more potential customers.
- Feedback Loop 🔁: Establishing a feedback loop is crucial for improvement. What methods have worked for you in gathering feedback from customers and using it to refine your offerings and customer experience?
